How to Get a New Nonprofit Noticed

What it is

The instinct is reach: more posts, more platforms, more people. Reach is the most expensive growth available and the first thing most founders attempt. What moves a young organization is a sequence of stranger, follower, subscriber, volunteer, donor and advocate, plus a clear next step from wherever a person currently stands.

The book covers the sentence that describes your organization, and how to tell when you have not yet earned it. A website built around four screens. Email, the only audience you own outright, and the deliverability failures that remain invisible until they are severe. Search, now that engines answer the question rather than list the links. And the platforms you can reasonably ignore, which is most of them.

Volunteer recruitment is treated here as well, because it is the same problem. People rarely decline out of indifference. They decline because nobody has told them what the commitment actually involves.